Data Analyst, Publicis GroupeCurrent
May 2026 to present- Digital performance and SEO dashboards for campaign and executive reporting.
- Turns stakeholder requirements into reports people use.
- Adobe Analytics
- SEMrush
- Looker Studio
- Excel
Open to BI roles and freelance projects
Dashboards a team keeps coming back to.
Mostly Power BI and SQL. The real work is deciding what a retail or e-commerce team needs to see, and removing the rest.
- Now
- Data Analyst, Publicis Groupe
- Based
- Cali, Colombia
- Languages
- Spanish, English
At a glance
+25%reporting adoption after KPI and usability changesGlobant, 2024 to 2026
7client brands across retail, beverages, airline, electronics and consumer goods
4+ yrsbuilding BI and reporting, since August 2022
01About
I have spent most of my career on digital marketing and e-commerce data. I pull ad and site data into one view that a marketing lead can open on a Monday and read without me.
What I like most is turning a messy spreadsheet into a model other people can query. Before building anything I ask which decision the report is for, and I keep asking until someone can say. Dashboards that nobody opens twice usually skipped that step. Every number gets checked against a second source, and anything I had to assume goes into the report in plain words.
Outside of work, I care about products and roles that get people in Latin America moving more and sitting less.
02Experience
Data Analytics and Martech Analyst 2, Globant
Sep 2024 to May 2026- Power BI models that merge several sources into shared semantic layers.
- Reporting adoption up 25%, tracked through the BigQuery billing export where available and Looker Studio usage by dashboard ID.
- Automated the weekly executive report.
- Power BI
- Looker Studio
- GA4
- BigQuery
- Google Sheets
- Apps Script
Earlier roles and education
Business Intelligence Analyst, Procesalab
Feb 2023 to Sep 2024- Power BI KPI dashboards and optimized SQL for reporting datasets.
- Power BI
- DAX
- Power Query
- SQL
Data operation
Aug 2022 to Jan 2023- Reusable dashboard prototypes in Looker Studio, presented to stakeholders.
- Looker Studio
- Miro
Industrial Engineering, Universidad Libre
2014 to 201903Projects
Multi-platform paid media dashboard
Brought several paid media platforms into one performance dashboard. Dataslayer extracted the data from each platform, and Google Sheets ran the extra calculations.
- Dataslayer
- Google Sheets
SAP to Databricks migration
Audited a Power BI report that read SAP directly over ODBC. Rebuilt and validated the KPI logic in Databricks and moved the report onto curated star schema views.
- Power BI
- Databricks
- SQL
Dashboard specification agents
Two Copilot Studio agents. One turns a vague request into a dashboard spec, the other drafts the wireframe. Built for Teams.
- Copilot Studio
- Teams
- SharePoint
04Services
Reports
Automated reporting with KPI logic written down, so every number can be traced.
Dashboards
Power BI and Looker Studio on a clean data model, designed around what the reader asks.
Audits
Review of existing BI solutions and analytics tracking, checked against a second source.
05Contact
Let's talk.
Open to roles and freelance projects. Email is the fastest way.